What foreign business people get wrong in Okinawa
The biggest mistake is treating Okinawa like Tokyo. The island has its own history, its own language roots, its own pace and its own warmth. Business here is built on relationships first, and they grow slowly, like the banyan trees.
Rushing
Okinawans often talk of "Uchinaa time", a relaxed sense of time. Meetings still start properly, but trust is not rushed. Push too fast and doors politely close.
Skipping the relationship
People want to know who you are, where you are from, and whether you will stay. Dinners, a glass of awamori, a sanshin song at an izakaya off Kokusai Street, all of it matters.
Forgetting the island is small
Word travels. Treat one person badly and many will hear. Treat people well and recommendations follow.
Ignoring local history
Okinawa has a deep and sometimes painful history, including the war and the bases. Be respectful, listen, and avoid easy opinions.
Assuming Japanese rules cover everything
Business cards, bowing and politeness still matter, as anywhere in Japan. But Okinawa is also more casual and family centred. Watch, learn, and follow your hosts.
"Ichariba chode"
An Okinawan saying, "once we meet, we are brothers and sisters". It captures the island's openness, once you are properly introduced.
Getting a referral in Okinawa
Tell The Oki Business Club who you want to meet, a partner in Naha, a supplier in Chatan, a client in Urasoe, and why. If a member genuinely knows that person, they make a warm introduction to both of you. No lists, no hard sell, just people vouching for people.
The Oki Business Club
Hosted by Scott Cundill, the club brings together local and international business people across Okinawa through trusted introductions.